We have a vertically integrated team that creates the mold, design, fabric designing and is in charge of QA/QC (quality assurance and quality control),” said Zeng.Ĭhoosy is based in NYC with 15 employees, with another 15 working out of China, all of whom are considered full-time employees and get full benefits. Brands are able to streamline the entire manufacturing process so that there is no excess inventory. “China’s supply chain has been evolving within the past year or so. While she originally shuddered at the idea of going into the family business, she found herself drawn to the fashion industry - and she had a significant advantage because of her family’s existing network. Zeng’s family is deeply rooted in textile manufacturing, and she had tried to veer away from that path her entire childhood. She and her team noticed that a pair of ripped, pearl-studded jeans that Gigi Hadid had posted on Instagram was trending, with many followers commenting “where can I buy them?” Along with three other items, the Choosy team received 1,000 pre-orders over the course of four hours. Most of the items are not unique in the marketplace, and they are not copying anything from smaller, independent designers. All items are priced under $100 (free shipping included) and available in sizes 0-20. Users then pre-order any of the items and Choosy will design and manufacture the items in-house within 48 hours, and get them delivered in as little as two weeks. Here’s how it works - each week, a team of “style scouts” will identify the top 10 fashion trends (with the help of social media). Think of it as ultra-fast fashion on-demand. ![]() Jessie Zeng, 25, is hoping to make the latest female fashion trends accessible and affordable with her new startup Choosy. Yes, print and digital magazines constantly push features like “shop this look,” “fashion finder,” or “ look for less.” But, rarely do the so-called replicas bear any resemblance to the original design, and you can’t really trust the quality of the items on the sites you’re redirected to. But they’re all unattainable to regular people like me. We obsess over the couture gowns and custom jeans that Hollywood darlings and runway models flaunt on the red carpet. A model dons a Choosy dress, inspired by Rihanna’s Christopher Kane gown
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